Google has just enabled Book on Google in twelve new markets, which, except for Canada, are all European. It is a very relevant change since Europe itself is, together with the United States, the main issuing market of European countries. Users from all these countries will, from now on, have Book on Google at their disposal to make their hotel reservations throughout a large part of Europe. Clarify that Book on Google has always been active for hotels worldwide. What changes with this expansion is the origin of the users that can use it. Before the change, a Spanish hotel could advertise with BoG for a user located in the United States or the United Kingdom. From now on, you can also do it to access a Spanish (google.es), German (google.de) or French (google.fr) user. Get the full story at Mirai