SEO represents an effective way for travel agents to get ahead in a market where consumers are all too happy to search for their next trip online. According to the report, 68% of travelers will use search engines before they even know where they’re heading, with 58% of leisure travelers starting their booking with an online search. In October, known as the tail-end of the crucial holiday period, Booking.com led the way with the best positional strategy and has the largest share of paid search among hotel advertisers, with 33.3% of top ten paid search visibility thanks to strong brand awareness measures and optomisation of top keywords in the industry. Among the top ten holiday advertisers with 31.3% of the search was lowcostholidays.com, with thomascook.com and onthebeach.co.uk following second, both with 15.6%. Get the full story at PerformanceIN