“It’s annoying,” he told an audience at ITB Berlin this week. Hilton’s “stop clicking around” TV ad was shown for reference. His response was hardly a surprise and presented in a tongue-in-cheek way (“I was at a chain hotel the other week and the wifi password was ‘book direct’, as if that would persuade me). But there was a steely resolve beneath the soundbite. “We see them as business partners, and we’ve brought them lots of business they wouldn’t have had.” Get the full story at Tnooz and Skift