EyeforTravel has brought together some of the brightest brains in the travel market to give the community an update on the changes that mobile, online marketing, social media and data analytics has brought to the travel industry in Asia. It's time for that annual update. Insights from iResearch shows China's online travel gross merchandise value is estimated to reach $55 billion in 2015, $65 billion in 2016 and $75 billion in 2017. They attribute the growth in online travel to increasing volume of flights, hotels and packages, booked online. To shed light on the growth of the Asian market and how mobile is driving consumer engagement and numbers for travel brands, Tim Gunstone, Managing Director for EyeforTravel said "For travel brands in 2016, the channels for online marketing are becoming increasingly diverse. You are able to reach the consumer at a number of stages across the entire journey." Tim goes on to say " There will be challenges and opportunities at the many touch-points and it is essential that travel brands are utilizing the power of personalisation, mobile and social media in order to stay ahead of their competition and enhance the smart traveller experience." With travel in Asia increasing both inbound and outbound with growing mobile usage, we look forward to a digital travel system that features continuous innovation, instant and personalised travel to engage populations, helping to build brand loyalty and in turn drive down costs with better resource management. To help capitalize on this dynamic market, Smart Traveller – Digital Strategies Asia (26-27 January, 2016, Hong Kong) is here to provide those insights. Key topics include mobile and digital strategies, engagement, online marketing, data management, analytics, app usage and consumer behaviour- looking at the way these influence business strategies, technology development and deployment of mobile for travel brands. These sessions will be led by travels foremost thought leaders, Shangri-La, Kayak, Booking.com, Rakuten, Kempinski Hotels, Skyscanner, Hotel Quickly, Wego, Japan Airlines and more. Smart Traveller – Digital Strategies Asia Conference and Exhibition (26-27 January) is an intimate networking and discussion event that unites 200 leading players from travel market from the hotels, airlines, online marketing , PR teams, data integrators, software developers, social media experts and tech innovators to examine the steps needed to develop and deploy a strong business model to create market traction and engage the connected traveller with their host of services. For the complete conference program and speaker line-up, visit:http://events.eyefortravel.com/mobile-smart-traveller-asia/ or contact the travel Asia project team at shreya@eyefortravel.com Register by January 8th to take advantage of our final discount and save:http://events.eyefortravel.com/mobile-smart-traveller-asia/registration.php EyeforTravel is a community where the world's top online travel brands – from hotels to airlines, online travel agents, cruise, car hire firms and more – come to meet to drive forward growth and innovation in the industry. We aim to provide you with industry focused news, events, reports, updates and information. EyeforTravel Limited is a registered company. The Company Registration number is 06286442. It is also registered in England & Wales. Registered office is 7-9 Fashion Street, London E1 6PX, United Kingdom.