The Priceline Group-owned hotel booking giant launched the Booking Now app to a fair degree of fanfare in January 2015 (“the first truly global app for spontaneous bookers“, with it being positioned as a way to serve guests who are looking for hotel stays within 48 hours or less. It was also the evolution of a series of launches across the group, beginning in September 2011 with the release of a Tonight-Only service on the Priceline app and then Booking.com Tonight in April 2012. Get the full story at Tnooz