The move is significant because it comes at a time when Booking.com has pushed the limits of what Google can offer with its search advertising. And there’s a surge of new companies, such as Facebook, Twitter, Pinterest, Line, and WeChat, hoping to grab some of that ad budget from Google. However, Booking.com’s chief marketing officer, Pepijn Rijvers, listed the Google Magic Banner ad as one of the company’s top priorities, a sign that Booking.com is not forsaking Google as it expands beyond search. Booking.com spends the vast majority of its ad budget on Google search ads. Booking.com also manages more than half a billion keyword combinations on Google — and still wants more, though Google’s well is running dry on that front. Get the full story at VentureBeat