Bryan Batista, vice president of corporate development at Booking.com, told last week’s Rentalcars Connect partner conference in Edinburgh he was full of admiration for its Chinese partner. He said travelers do not want to be opening six or seven different apps but want to use one they trust and that has their payment details filed. “This does not exist today,” he said. “It’s about building a product that’s able to serve in trip needs so we can remain relevant to consumers build loyalty over time and make everyone’s experience better. “It’s building products in a thoughtful way and not doing too much at once. Booking has been really good at being focused on a few things and doing those things well.” Batista said this is something that Ctrip has taken a leading position on. “Ctrip went on this full trip focus years and years ago with a one-app shopping mall-type experience. They have shown consumers do want that. You can drive great experience across different verticals at once.” Get the full story at Travolution Read also "Booking.com moves into new territory, expands services" at DutchNews.nl