Booking.com, like players around the industry from Alibaba to TripAdvisor, is looking to become more of an all-around service provider to hotels, but the ironies are many. European regulators, in particular, are trying to rein in Booking.com’s power to entice greater competition in terms of giving hoteliers more freedom to offer diverse room rates to online travel agencies and other players. Booking.com, the largest online hotel provider in the world, currently has the power to greatly influence hotels’ performance, and now through the launch of BookingSuite there is the prospect that some hoteliers could become even more dependent on Booking.com. Get the full story at Skift