The new advert comes after booking.com’s previous campaign “Booking dot Yeah” was cleared by the Advertising Standards Authority (ASA) last month, despite more than 2,300 complaints that the repetition of the word “booking” suggested a swear word to viewers. The Booking Right campaign includes four 30-second TV and online adverts, backed up by a digital strategy based around online films which match key Google search terms with accommodation available through the OTA. Paul Hennessy, chief marketing officer at booking.com, said: “We know that the right accommodation is crucial for an unforgettable trip. Get the full story at TTG Digital