After implementing the code required to connect to the API, providers can automatically send all information required to build new listings on Booking.com from start to finish. Previously, photo content, facilities information and policies had to be uploaded manually on a per property basis, often taking several weeks, depending on the number of properties in a provider’s portfolio. Now with the new Content API, providers can instantly push all the relevant information for thousands of properties directly to Booking.com’s system, reducing the content upload process from several weeks to a couple of days. “We’re constantly looking at innovative ways to create a more seamless, intuitive and automated experience for our partners,” said Remco van Zanten, Global Director of Partner Services at Booking.com. “We know that having great content is key to engaging effectively with consumers, which is not only vital to a great customer experience, but allows our partners to generate more incremental business via our platform. That’s why we’ve created a scalable solution that helps PMCs and other providers list dozens or even thousands of properties on Booking.com more quickly and at no cost.” The new Content API also enables providers to more easily optimise their existing listings on Booking.com with updated content on a more regular basis, including: - Providing updated photos to reflect renovations, new branding or just to be in tune with the current season (summer vs. winter) - Adding new policies and facilities information almost instantly - Uploading new room types, limited-time promotions and rates in bulk, even on short notice Get the full story at Booking.com