Today at MobileBeat 2016, Booking.com unveiled what it calls Booking Experiences, a service that will help people decide what to do once they arrive at their destination. “The real question [facing a traveler] is what should I do when I get to a destination?” said Anne-Sophie Liduena, VP of product for Booking.com. The new service will leverage A.I. and machine learning to present personalized recommendations from an exhaustive list of local events and attractions, and enable people to purchase tickets or make reservations from within Booking.com’s mobile app. “Bots and AI are empowering us to interact with our surroundings,” Liduena said. “We can be provided with highly relevant suggestions to enhance our daily lives.” Booking Experiences is available July 13, 2016 on both the Android and iOS versions of the Booking.com app for Amsterdam. The pilot launches for Paris, London, and Dubai at the end of July and will go live for New York this fall. Get the full story at VentureBeat Read also "Expedia’s first bot is for booking hotels" and "Travel embraces bots on messaging platforms"