At the TravelDaily Conference held in September, Priceline CEO Glenn Fogel mentioned that “If you want to be successful in China, you absolutely have to be localized”. Rijvers believes otherwise: “I think it’s maybe even not about localization. It’s more about re-invention. Localization almost feels like you take something which is already good, but you need to adapt it to a different realm, and I actually don’t know if that’s true. There are so many things which are very interestingly either better or different in China compared to the rest of the world. I think Chinese consumers are very critical. Chinese consumers have very high standards when it comes to service expectations ­– the execution speed expectation, and the price expectation.” Get the full story at Tnooz Read also "Booking.com seeks a slice of China’s booming domestic tourism market"