The entire travel booking and planning process has shifted from what it once was just a few years previous: our travel agents come in the form of an app and ‘must-see’ restaurants and venues can be determined by a rating system from strangers. While business travelers are searching for hotels that provide them with all of the modern amenities for a work-life environment, vacationers increasingly seek out accommodation that gives them a peak into local culture. Frequent fliers and once-a-year travelers alike are shifting more toward mobile to access things like room ratings, reviews and concierge. In light of PSFK Labs’ recent Future of Travel 2016 Report, PSFK sat down with Dunlap to discuss how travel brands are adapting to meet the evolving needs of a modern traveler, the significance of last-minute booking and on-demand travel tools. Get the full story at PSFK