The Priceline Group-owned accommodation giant says there is no change in its strategy for alternative accommodation such as homes, apartments and villas, but concedes that data has shown its consumers perfer having all their options under one brand. Villas.com was launched with a fair degree of fanfare in May 2014, as part of a bid to capture the growing tide of consumers looking for stays in places other than traditional hotels. The site started with almost 150,000 properties and was seen as a rearguard action against the likes of rental pioneer HomeAway and property-sharing poster child Airbnb. Get the full story at Tnooz