B.V., a Dutch company owned by LLC, appealed to the board in 2014 after an examiner refused to register four variations of the URL, arguing that the name conveyed more than a generic term for reservation services. On Thursday, the board disagreed, saying consumers would not read “any ambiguity or dual meaning in the term” and that “” would be “obviously and immediately understood as having the meaning of booking travel, tours, and lodgings through an internet service.” “The Examining Attorney’s dictionary and usage evidence demonstrates … by clear evidence that relevant customers would understand the term BOOKING.COM primarily to refer to an online reservation service for travel, tours, and lodging,” Administrative Law Judge Anthony Masiello wrote for the panel. Get the full story at Law360