Online travel agencies have quickly penetrated the lives of China’s vast young population, who use mobile devices to research options and make reservations when planning their domestic or overseas travel. “We will invest more into China to make sure that our brand gets more known to Chinese customers,” said Gillian Tans, chief executive of Booking.com, in an interview. “We already have 600 people in China. That’s something we will keep expanding to make sure we can service Chinese people with the right products and marketing.” Tans said the number of properties, mainly located in top cities, is still small, but the company will seek to increase this by forming more partnerships and hiring more staff to support growth. “China’s domestic travel is increasing, and that’s why we are building our teams here in China,” Tans said. She declined to disclose an exact investment figure or the targeted number of new hires. Get the full story at Yahoo!