Booking.com seeks Southeast Asian hotel portfolio expansion
Jun 06, 2017
Booking.com is seeking to increase the number of its hotel and accommodation partners across Southeast Asia by 50% to serve growing demand from international tourists.
Parichat Haehnen, Booking.com's regional manager, said having more hotel and accommodation partners will make its website grow organically.
This will eventually strengthen its foothold across Indochina particularly in Thailand with the aim to maintain its status as one of strongest online travel agencies (OTAs) in this region.
Last year, Booking.com saw a sharp growth in hotel and accommodation partners in the region in the range of 35-40%. Around 15,000 partner properties were in Thailand and 2,500 properties in Cambodia. Some 1,000 properties were in Myanmar, 7,000 properties in Vietnam and 900 properties in Laos.
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