Booking.com goes to extreme lengths to provide visitors with a wide range of images. The images are there to sell the actual hotel but also the experiences travellers could have and some of the local highlights. This focus on providing images which provide a richer browsing experience for visitors will help increase conversion rates particularly on those hotels which have a full library of photos. Or as it a recent participant in user research eConsultancy conducted for a multichannel retailer: "When you are on the website you need lots of photos so that you can get a really good feel for the product, like when you are in-store and able to look at the product in detail." Get the full story at eConsultancy Read also "Booking.com: improving conversion with best practice persuasive design" at eConsultancy