Here are some highlights from Devitt's survey: - The predominant response on why hotels utilize more than other online travel agencies is its larger customer base and higher website traffic. - Additionally, hotels find’s extranet technology easier to use in terms of updating pricing and availability than other online travel agencies. - The fragmentation of’s supplier base has served as an important competitive advantage. offers over 310,000 hotels, with 25 different property types, while Expedia offers over 200K hotels. - By focusing on smaller, independent hotels, has become a meaningful percentage of bookings for these hotels and a very important distribution partner. Get the full story at Tnooz and Bloomberg