The partnership is a smart move for the travel brand, as Time Out’s readers typically seek new experiences in different cities and can be more easily swayed to book a vacation package on mobile if targeted with the right deal at the right time. “Mobile strategy is key to our business this year, and for most publishers,” Mr. Lauder said. “Consumers are spending increasingly more time engaged with their handsets – it isn’t only a communications device, but a delivery mechanic for content, products and services that are intrinsic to their way of life. “More than half of our site traffic comes through a mobile device, and all of Time Out’s sites are fully mobile-optimized for the best user experience.” Get the full story at Mobile Commerce Daily