Booking.com's biggest competitors in the U.S. market are Airbnb and HomeAway. An Airbnb spokesman confirmed the company has "5 million-plus" listings. HomeAway, owned by Expedia Group, has about 1.8 million online-bookable listings, more than 300,000 of which are integrated on its core OTA platform, according to its most recent financial results. Expedia CEO Mark Okerstrom admitted that the company is "very much in the early stages here" compared with its competitors. Most people who use Booking.com in the U.S. find out it lists alternative accommodations once they are already visiting the site, so the company's goal is to further educate consumers about Booking.com's variety of listings. Get the full story at Travel Weekly