The ad urges us to "Wing It" for summer, with a montage of shots showing people busy traveling and vacationing, only slowing down to focus on a pile of dirty dishes left in a sink. It ends by telling us to "Wing everything, except your accommodation." In a statement, Wieden+Kennedy Amsterdam creative director, Sean Condon, commented: "We're very proud of this campaign. Although it's somewhat of an executional departure from previous work, it has Booking.com's typical energy, spirit and boldness. It also has a very distinct point of view on summer, a theme that all too easily dissolves into cliché. And the last time I heard an awesome jazz-fusion drum solo as the anchor of a brand film was… never." Get the full story at Creativity