The FareHarbor acquisition will help provide content to expand Booking.com‘s upselling of consumers on tours after the consumers have already bought another product from the online travel giant. The price tag could be relatively “hefty” - as in more than $300 million - speculated one source who is knowledgeable about the tours and activities sector. The reason is that FareHarbor has a substantial footprint in the distribution and reservation management parts of the sector. TripAdvisor is believed to have made several offers, including one last year, to buy FareHarbor for well over $200 million, including cash, stock, and incentives. Get the full story at Skift and Booking Holdings