What's more, Bookings Holding is pouring large resources into alternative accommodation, the fastest-growing part of the online travel market. Separately, the company has switched from a focus on online advertising through travel search companies like Trivago NV, to a strategy of focusing more on TV ads, which it says have more long-term benefits. That change initially hurt Booking’s bottom line, but this quarter shows the switch is starting to pay off. Get the full story at Bloomberg Read also "Booking Holdings reports Q4 room nights growth of 17%"