When the Priceline Group changed its name to Booking Holdings a couple of months ago, the company spun it as better portraying the global nature of its business, and enhancing the alignment of its six major brands, all of which perform bookings. But behind the scenes, the name change portends a deeper shift that Skift has been pointing to for months. Booking, which became a $102 billion company based largely on its hotel business, is headed toward becoming a full-service online travel agency with some parallels to Expedia Group and Ctrip. In an interview at Skift headquarters in New York City last week, Booking Holdings CEO Glenn Fogel confirmed the company’s strategic direction. Get the full story at Skift