Every day, American consumers book 480 hotel rooms per minute online. A majority of those online bookings are done through reputable OTAs—Online Travel Agencies—such as Expedia, Orbitz, Travelocity, and Kayak. But a growing number of bookings are made on confusing third party websites that sound legitimate, but aren’t. There are about 2.5 million questionable bookings, representing more than $220 million in revenue. It all comes down to websites that often pop up as paid advertising in search results and appear—some say in a deceptive way—similar to a hotel’s actual booking website. Many even prominently display hotel logos while minimizing the appearance of their own logos. Get the full story at Peter Greenberg