GDS bookings have managed to hold their share of transient bookings through the past two years, staying steady at 19.1% during the second quarter of each year. The total revenue from transient bookings in the top 50 markets during the second quarter grew year over year from $11.5 billion in 2014 to $11.8 billion this year. During a recent webinar on the data titled “Second quarter 2015 global hotel industry update,” John Hach, senior industry analyst for TravelClick, said that piece of the pie is up for grabs for enterprising hoteliers because many have ignored the segment and assumed for years that travel agent bookings are bound to decline. “The hotels that get this business are the ones who understand it and actively market themselves,” Hach said. “Only about 10% of those connected to travel agents actively market to them. That number is so low because people believe that business is going through other channels.” Get the full story at Hotel News Now Read also "GDSes deserve some love"