At a time when every boutique or lifestyle hotel in existence seems to emphasize the same things - authenticity, experiential programming, shared experiences, chef-driven restaurants, locally sourced everything, design, culture, etc. - hotels need to find a way to truly differentiate themselves, especially if they want to compete with alternative accommodations providers like Airbnb. All these things, she said, are simply “the price of admission” for today’s travelers. “Boutique and lifestyle hotels are all beginning to look and act alike,” Niki Leondakis, CEO of Two Roads Hospitality said. “Throw in Airbnb and the marketing of local experiences they provide — how do we compete? Everyone [the hotel companies] has rushed to come in with their own boutique product, but it’s all centrally controlled. It’s not geared toward an empowered, locally centric business.” Whereas boutique hotel pioneers like Bill Kimpton, Steve Rubell, Ian Schrager, and Chip Conley looked to unique touches like great restaurants, activated lobbies that doubled as nightclubs, and rock-n-roll influences, today’s boutique and lifestyle hotels have to look inward. Get the full story at Skift Read also "Boutique Hotel Strategies Against Airbnb’s" at InterContinental Hotels Group