The study looked at the most popular online keyword searches in the industry from January to November 2015. The keyword, ‘Expedia’, is the most searched term in the online travel industry, generating 32.7 million organic searches in this period. Leading online travel agents and airlines occupied all of the top spots for organic online searches, as travelers avoid generic travel terms. Expedia was followed in the top 10 travel by other well-known brands: ‘Kayak’, ‘American Airlines’, ‘TripAdvisor’ ‘South West’ ‘South West Airlines’ ‘United Airlines’ ‘Airbnb’ ‘Orbitz’ and ‘Cheap Flights’. Pascal Cohen, SimilarWeb insights manager, said: “In any industry, organic searches are a major barometer of brand recognition and trust. In the travel industry this is particularly evident with many of the biggest online sites now front of mind whenever we book a trip." Get the full story at Travolution