Branding is one of those big words that marketers and multinationals see as core to business. But what if you’re not a giant company with a huge budget? In the world of small business, where every dollar counts and every mistake is felt deeply, immediately and often personally, does branding deserve a place at the strategy table…and a line item in your budget? For answers, Jonathan Fields for the American Express Open Forum turned to branding guru, founder of The NY Brand Lab, Mary Van de Wiel, aka “Van.” Get the full story at the American Express Open Forum