Break through the clutter and present your message in an authentic and creative way. It is easier said than done, but don’t give up. The impact that it will have on your viewer will be worth the time spent brainstorming. Venture away from generic imagery of bedrooms and swimming pools. Think along the lines of imagery that is relevant to your properties history, location, local events or as simple as the time of year (such as the below 99 ice-cream). Alternatively, try introducing visual metaphors, hyperbole or surrealism into your campaign. Get the full story at Net Affinity