With over half (55 per cent) of consumers ranking security as the most important factor when making an online purchase, the payment solutions brand is highlighting that travel providers may be missing out on potential transactions due to their customers? security concerns.

While consumers are happy with purchasing small ticket products online, nearly a third of consumers (30 per cent) feel more comfortable making a booking offline due to the large amount of money involved in the transaction.

In addition to security issues, the new research also shows technology failure halfway through the transaction process is a further bugbear of online travel bookers ? cited as an issue by more than a quarter (26 per cent) of consumers surveyed.

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