The survey report said: ‘The biggest loser though is that unloved artefact – the brochure. ‘But the smarter amongst you will have figured out that targeted and personalised brochures still work well – however, they are no longer the main weapon in the armoury.’ CIMTIG said email is the ‘most ubiquitous tool’, with 99% using it and more than 50% saying they will be spending more on it in the coming year. And although social media channels are on the rise, they are not as high a priority to travel businesses as it might appear, as SEO (search engine optimisation), paid search and public relations are all higher priorities for respondents. Get the full story at e-tid.com