Before Twitter, many aspects of social media could be handled in a passive, when-you-get-around-to-it way. But Twitter came around, and people just couldn't help themselves. Information needed to be tweeted more frequently and in 140 character bursts. No time to wait for an update and very little reason to return to a fan page.

Now that Twitter has prompted Facebook to make sweeping design and functionality changes, how does this affect brands that want to connect to their "fan base" (aka their customers)?

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