A new white paper commissioned by iSeatz, a technology company providing ancillary booking solutions, titled Business Traveler and their Demand for Ancillary Services, researched by Phocuswright, shows that business travelers are interested in purchasing more than just rooms from hotels. Hotels now follow a trend set by airlines, which were faster to adopt ancillary products into their purchase offerings, and have grown 10x to $28 billion from a decade ago for the top ten airlines. Corporate travel represents 31% of the overall U.S. travel market, with business travelers both travelling more frequently, and consuming more travel-related products, than the leisure traveler. - Business travelers are more loyal than leisure travelers: 59% of business travelers belong to one or more hotel loyalty programs. - The majority of business travelers (56%) are between the ages of 25-45. - 65% of online business travelers are male. Online business travelers are also more likely to have an undergraduate degree or better level of education and a significantly higher income ($97,500 vs. $81,600 for travelers overall). A significant proportion of business traveler respondents indicated they are interested in purchasing more than "core" hotel products. Younger travelers in particular, (ages 18-34), demonstrate significantly higher demand for certain ancillaries, most notably in-room entertainment, retail sundries, on-property personal and business services and club level access. - 82% of business travelers surveyed between the ages of 18-34 would be interested in purchasing extra loyalty program points or having this included in the nightly rate. - More than 80% of business travelers surveyed are interested in purchasing late checkout (87%) or early check-in (85%), or have this value included in the nightly rate. In addition to detailing the Corporate traveler landscape and the interest in purchasing travel add-ons, the white paper explores the differences in travel habits of business travelers with and without corporate travel policies; bleisure travel trends; and differences in purchasing habits for business travelers by age and type of stay. - 47% of bleisure travelers surveyed utilized midscale (3-star) hotels with 31% utilizing upscale or luxury properties (4-5 stars). - Services that travelers would like to secure at the time of booking include high-speed Wi-Fi (41%), parking (41%), early-check- in (40%), and pre-paid breakfast (37%). This white paper also touches on the challenges faced by hotels, through interviews with key chain executives, on why many hotels do not offer travel extras. Hotels that were interviewed cited lack of technology, information sharing, employee incentivizing, and cost of implementation as challenges to offering ancillary services to their guests. "The travel life cycle is now undergoing a phase of rapid evolution. Travel brands are looking to differentiate and decommoditize at every point." said Kenneth Purcell, CEO & Founder of iSeatz, "As a travel technology partner, iSeatz knows what travelers want. We help our partners build the technology to deliver it. Our goals are to help automate and simplify the search, booking and management of myriad travel and related goods and services; to suggest innovative paths to purchase; to capture responses; and to optimize users' experiences." This whitepaper is the companion piece to Hotel Ancillaries: An Unexplored Opportunity which focused on the leisure traveler's interest in ancillary products, and published in 2017. Download the white papers "Business Travelers and their Demand for Ancillary Services" and "The Hotel Ancillary Opportunity"