Your target customer is the person you think will be most likely to make a reservation and stay at your hotel. When you create your target customer description, you segment and profile your target audience based on demographics and psychographics. This helps you to develop and implement marketing campaigns that are tailored to the needs and preferences of your target customer. For instance, you know that your target customer is a married businessman from Italy with an average annual income of €100,000. You have created this profile based on historical data, trends you have spotted and customer research. With your target customer in mind, you will now launch a marketing campaign, perhaps a pay-per-click (PPC) campaign segmented based on your target’s location, age, gender, etc. But we want to go a bit further. Instead of just being able to effectively reach the person who is most likely to stay at your hotel, we want to understand their needs and wants. We want to know the who, what, how, where, when, and why of your hotel guests. Rather than just looking at demographics such as age, gender, income, occupation and looking at their interests and lifestyle, we want you to truly understand who your potential and current hotel guests are. Get the full story at GDMN Global