Before executing a strategy that is best for your hotel’s needs, it is important to understand the difference between online travel agencies and paid search as well as their accompanying benefits, hotel brand standards, and finally which online travel agencies offer paid search opportunities. Once schooled in these elements of digital marketing, you’ll be able to take the knowledge you’ve accumulated and apply it to your hotel, taking it to heights you never thought possible. Hoteliers have many marketing channels available to them when promoting a specific property. They can get the word out about how they have been recognized as one of 2016’s best hotels by creating a tweet or showcasing the hotel on social media. Perhaps an email blast filled with summer specials is the ticket to bringing in thousands of prospective guests. Or maybe meeting and event transactions have been low compared to last year and ownership is seeking to generate more leads through event space marketing. Whatever the case may be, online travel agencies and paid search remain as approaches that are misunderstood by most within the field of hotel management. Get the full story at Blue Magnet Interactive