Since its Q2 forecast, eMarketer has adjusted its figures upward for smartphone bookers and downward for tablet bookers, as people grow increasingly comfortable booking trips on small-screen devices. Out of the 48.5 million US adults who book trips via mobile this year, 78.6% (38.1 million) will use a smartphone to do so. Fewer travelers, 31.3 million, will use a tablet to book a trip in 2015—or 64.4% of all mobile travel bookers. “Hotels, airlines, and online travel sites are better optimizing their websites for mobile bookings. As a result, people are finding a simpler and easier path to purchase and booking their trips right on their devices. This bodes well for the industry as a whole,” said Oscar Orozco, eMarketer forecasting analyst. Get the full story at eMarketer