In 2016, simply being online isn’t enough anymore. Hoteliers must take their digital presence to a new level in order to outpace the competition, build bottom-line revenues, and command healthy market share through the direct online channel. HeBS Digital’s marketing experts Mariana Safer, Sara O’Brien, Victoria Hsia, and Jennifer Alberts will review the recommended approach to covering all the digital marketing, technology, and asset management line items hospitality marketers should utilize to maximize direct online revenues, address specific property business needs throughout the year, and meet their property’s website design, consulting, and technology needs. Speakers will also cover: - State of the industry and trends affecting 2016 hotel digital marketing - How to structure your budget to generate more direct online bookings - Case studies demonstrating successful ways to utilize the property budget - Snapshot of a 2016 digital marketing budget More information and registration at HeBS Digital