This year’s addition of new categories reflects the industry’s increasing innovation and diversity. The 2016 Adrian Award winners will be celebrated at the HSMAI Adrian Awards Gala on February 21, 2017 at the New York Marriott Marquis. “As we celebrate the 60th anniversary of the Adrian Awards, we are proud that the industry recognizes the Adrian Awards as the most prestigious honor given in travel marketing,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “While we reflect on the rich history of the Adrian Awards, we also embrace the constant evolution of our industry. We are excited to introduce new categories this year that help us honor travel marketing professionals who are on the cutting-edge.” HSMAI has added new Innovation categories, as well as new Multi-cultural, Youth, LGBT, and Global campaign categories, to each division. Additional new categories for 2016 include Influencer Marketing in the Public Relations division and Virtual Reality in the Digital Marketing division. “Our theme for this year’s Adrian Awards is ‘Big Dreams,’” said Fran Brasseux, CHSE, CHBA, executive vice president, HSMAI. “Travel marketing professionals are dreaming up innovative, creative campaigns, and the Adrian Awards are the perfect way for the industry to recognize their outstanding work.” Travel industry professionals compete in the divisions of advertising, digital marketing and public relations. Gold, Silver and Bronze awards will be given in each category. Platinum winners are selected as the most extraordinary entrants, and the highest distinction – “Best of Show” – is granted to the top Platinum winners. The 2015 Public Relations Best of Show Adrian Award winner is featured in the new video Anatomy of an HSMAI Adrian Award, presented by the HSMAI Foundation. Benefactor Awards presented at the gala include: - Leader in Sustainable Tourism Award, presented by HSMAI in conjunction with National Geographic Traveler, for exemplary leadership and innovation in preserving and communicating an authentic sense of place through a wisely managed tourism program. - Pioneer in Visual Storytelling Award, presented by benefactor partner Libris. The Adrian Awards’ early entry deadline is August 31, and the final deadline is September 16. All entries for the Adrian Awards must be submitted online. In addition, HSMAI is accepting nominations for “The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization 2016,” and Lifetime Achievement honors. For submission guidelines and award information, visit Winners will be honored during the HSMAI Adrian Awards Dinner Reception and Gala, February 21, 2017 at the New York Marriott Marquis, co-sponsored by HSMAI,, Google, and TravelClick. This black-tie networking event will celebrate award-winning work, lifetime achievement, and the “Top 25.” Special recognition will be given to Gold winners during the Gold Gallery Dinner Reception. In addition, winning entries will be viewable in the winner’s gallery on the Adrian Awards website and in a special issue article. The Adrian Awards entries will be judged by advertising, digital marketing and public relations experts and leading members of the travel industry. Professionals interested in being a judge can contact HSMAI at adrianawards(at)hsmai(dot)org. For more information on the Adrian Awards competition please contact Ellen Wilson at ewilson(at)hsmai(dot)org, visit, or follow Adrian Awards news on Twitter at For information on becoming an Adrian Awards partner, contact Nora Cloherty at ncloherty(at)hsmai(dot)org.