It is commonly believed that the growth of Airbnb has made a significant negative impact on the hotel business. There are also empirical studies that have documented Airbnb's negative impacts on hotels. That makes sense. As a substitute of the traditional lodging products - hotel rooms - every transaction on Airbnb means a loss of revenue for hotels or online travel agents (OTAs), such as Expedia and Priceline, which also sell hotel rooms. Thus, it is not surprising to see hotels, Airbnb and OTAs are firing up for a new war. Hotels, for example, are finding every possible way to stop the growth of Airbnb, even though hotels' book-direct strategy might push OTAs to work closely with Airbnb. Meanwhile, Airbnb is aiming big and wants to become a full-service travel company to compete with both OTAs and hotels. So, it is really not a question of whether Airbnb has become a big threat to local hotels or OTAs. The question is: In what way does Airbnb make a negative impact on the traditional hotel business? Get the full story at Multi Briefs