Schumer (D-N.Y.), the Senate minority leader, believes that “dynamic pricing” software under development could be used to more closely track consumer web surfing habits, and link those travelers to other personal information about them in order to determine what kind of fares to display to them. As the airline industry moves closer to testing and launching the New Distribution Capability (NDC) — a communications standard from the International Air Transport Association (IATA) that links consumer airfare purchasing behaviors more directly to the airlines’ computer systems — some observers fear that passenger privacy can be easily undermined. This past weekend, Schumer called the airlines’ ability to mine more data “Big Brother meets Big Business,” and said “it is a frightening combo for already-price-badgered airline travelers.” Get the full story at Travel Market Report Read also "Airlines start to ‘personalise’ airfares based on your wealth"