Since its 1999 Shanghai incorporation, Ctrip mainly has been doing one thing: helping hundreds of millions to travel more easily through offering online hotel and airfare booking - in the process facilitating an overseas travel boom by Chinese tourists. Now the Chinese provider of online travel service is eyeing another piece of the pie: wooing overseas clients to use its services when they plan to travel to China or other destinations. However, even though visitors to Ctrip.com can be served in 12 different languages, including French, Japanese and Spanish, overseas clients contribute less than 2 per cent to company revenue, according to Jane Sun, chief executive of the Nasdaq-listed firm that is now a China household name. Get the full story at the South China Morning Post