Research from Northeastern University tells us that the two most measurable components that impact personalization are search queries and the user’s IP address. This information can be enhanced with data from social media sites, loyalty programs, tracking cookies and similar data that provides a snapshot of the user or persona. This gives booking sites an opportunity to put more personalized and engaging content in front of travelers at every stage of the attribution cycle. Travel companies are using Big Data and innovating to create a better customer experience right from the beginning of the planning process. WayBlazer, for example, creates solutions for businesses that merchandise travel, enabling them to personalize hotel recommendations, insights on activities and more. Using this type of solution that relies on consumer data will result in increased bookings for your property. So how does one know what images to show specific personas? Get the full story at Ice Portal