And, there has been a lot of conversation about if SaaS based solutions like Vizlly, bookingsuite, Canvas, Instasite and others will displace agencies. The interesting thing about advances in technology is that good ones typically change the way we work by disrupting the status quo. Digital Marketing Systems can replace many of the tasks and functions hoteliers depended on agencies to do for them (like build and maintain websites) but as I have written before, I don’t think these applications will result in the demise of digital agencies. I think there is a bright future for digital marketing agencies. What these companies do and how they make their money will evolve. I do however think they will focus less on building stores and more on providing guidance, counsel and execution in online marketing. So, why would you want to use a DMS instead of a Digital Agency? Get the full story at Leonardo