As of 2013, Europe’s five leading OTAs in terms of gross bookings – Priceline, Expedia, eDreams Odigeo, Orbitz and Unister – together controlled nearly 70% of all OTA transactions. But with more than three in ten OTA bookings still being handled by smaller regional or local players, niche intermediaries continue to play an active role. But the pressure is on. There will no doubt be more consolidation over the next several years as smaller players struggle to compete with the big boys, whose massive marketing budgets and leverage in key segments is all but insurmountable. Get the full story at Tnooz For more information on Phocuswright's upcoming Europe Conference (Dublin, May 12-14 2015), visit