Companies like YouVisit are producing 3D, 360-degree views of real-world surroundings for a variety of travel destinations, cruises, and hotels, helping those organizations market themselves to prospective travelers. “We’re changing the way travel suppliers and agents use virtual reality,” said Abi Mandelbaum, CEO and co-founder of YouVisit. His company has been developing virtual-reality experiences for more than six years, including work for Alaska, Croatia, and Carnival Cruises. To create a VR film, videographers capture images from all angles. The footage is then digitally stitched together to create the final “immersive” product. In a travel marketplace saturated with competing advertising and marketing, utilizing technology to grab a prospective client’s attention can be a major differentiator, and help close a sale, Mandelbaum says. Travelers tend to think that “if a supplier is on the cutting edge of technology, it will offer a cutting-edge travel experience.” Get the full story at Travel Market Report