Carlson Hotels Worldwide is broadening the reach of its Look To Book online travel agent incentive program with the addition of its luxury Regent Hotels brand.

Utilizing the Global Distribution System, it automatically allows agents to earn points per USD $1 for booking participating brands of Carlson. Effective June 15, Regent Hotels, which will add nine new properties to its existing luxury portfolio in the next two years, will become the newest member in the Look to Book portfolio.