In order to achieve their goals, the hotel group utilized a fully-responsive custom email newsletter. The brand highlighted their Car Free Package with beautiful imagery of a popular transportation hub next to the beach to grab users’ attention. The main copy and messaging focused on savings of up to 20% on accommodations. The hotel section showcased each of the 5 properties with imagery, copy, and a clear CTA button. As a result, the fully-responsive email newsletter saw a ROI of 2,169% from 27 bookings and 80 nights. Get the full story at HEBS Digital