In October 2012, Jamaica Inn launched an integrated digital marketing program to build and strengthen relationships with past guests, prospects and travel agents. Jamaica Inn never had a very large budget for marketing, according to Mais, so most of the marketing efforts were new, including: Positioning and tagline - New website - Database and email marketing initiative - Pay-per-click marketing - Significantly expanded social media presence The overall goal of the campaign was to clearly convey the value of Jamaica Inn across a user-friendly and visually engaging website, launch an email marketing program with personalized communications, and increase social media presence. Get the full story at MarketingSharpa